Decision Making Process: How Consumers Make Buying Decision?
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Uploaded by KamilAliVideo on Jul 21, 2011
Blog: http://KamilAli.com/
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Consumers think category, not brands. When they even think to have energy drink, Red Bull takes all the advantages.
Why? Simple, Red Bull created the category. Who else has right to claim the ownership of energy drink category?
Let's watch following two videos for more explanation:
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Blog: http://KamilAli.com/
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