Media Buying 101 (Everything BUT Google)

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Uploaded by on Feb 15, 2011

Scott Rewick, a 10 year industry veteran with an incredible track record of buying profitable online media, has put together an information packed session proving that there are massive media buying opportunities outside of Google PPC. In this webinar, Scott will be covering: 1. Outline the growing media buying opportunities outside of Google 2. Discuss the basics of profitable/ROI based media buying 3. The dangers of PPC/SEO marketing 4. Reveal little known or understood Niche media buying opportunities 5. The fundamentals of buying profitable display traffic. 6. How to build a display campaign from the ground up and testing techniques

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