Don Norman: The three ways that good design makes you happy

http://www.ted.com In this talk from 2003, design critic Don Norman turns his incisive eye toward beauty, fun, pleasure and emotion, as he looks at design that makes people happy. He names the three emotional cues that a well-designed product must hit to succeed.

TEDTalks is a daily video podcast of the best talks and performances from the TED Conference, where the world's leading thinkers and doers give the talk of their lives in 18 minutes. Featured speakers have included Al Gore on climate change, Philippe Starck on design, Jill Bolte Taylor on observing her own stroke, Nicholas Negroponte on One Laptop per Child, Jane Goodall on chimpanzees, Bill Gates on malaria and mosquitoes and "Lost" producer JJ Abrams on the allure of mystery. TED stands for Technology, Entertainment, Design, and TEDTalks cover these topics as well as science, business, development and the arts. Watch the Top 10 TEDTalks on TED.com, at http://www.ted.com/index.php/talks/top10

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  Howto & Style

[GooseberryFiddich]

A fine talk. His style may not be to everyone's taste but he is himself and that makes him so pleasurable to listen to. So enthusiastic about his subject that i carried on lstening to him and started looking at more of his talks. I like you Don Norman.

[Peter Briers]

Hehe, I think you missed his point.

[samala51]

Quite a good talk Don, good work!

[Cristhian Serrano]

wow , that teapot will receive a lot of criticism by the norman you knew in " the design of everyday things"

[Mark Levesque]

#ERAUPsych

[ishtiyaq mohammed]

Its an interesting video. It is much related to "How design should be and how it can easily understandable".

[HMLopez85]

I enjoyed Don Normans creative views. How something that seems ordinary can have other unique uses and mean differently to others. I also enjoyed reading his article Simplicity is Not The Answer. Where he explains that people don't necessary seek and easy button to use varies applications. They seek application in which they can become familiar with and be able to understand how they can use it to meet their needs. Don Norman is also a great speaker.

[CarlosMendoification]

Thanks for posting this. You are a good innovator.

[satoichi771]

ooh 2003.. and the apple looks great

[essellar]

That's kind of the point he's making here -- that what he's said in the past needed to be said, but that there is also room for aesthetics that go beyond the merely practical. Things that serve a particular function need to be first and foremost functional and usable, but they can also be beautiful while sacrificing nothing. And there is room in the world as well for things whose only function is beauty.

[Ben Hume]

Well... Sure.. the teapot is one example.. but this guy is really just pointing out a cool teapot.. why doesn't he design something practical and useful instead of showing us stuff we will see on some blog tomorrow

[Ben Hume]

This guy is more interested in the superficial beauty of design then the internal beauty of design, which I believe to be quite foolish