Harry Tabber Script
This idea can become the number 1 TV/Video/Internet Video campaign for Samsung. This will require Samsung to tie up with the biggest awaited movie of all time -- Deathly Hallows 2, which is the final Finale of the Harry Potter series. Since I cannot use the movie clips I wanted to right now, I am explaining the entire Ad in this script. Tab 10.1 and the final movie of HP, what a superb combination, each will benefit from the brand equity of the other. The TA for 10.1 Tab would most definitely include the entire Potter Generation except maybe those born after 2000 as they are too little.
The basic idea and surprise in this Ad Idea is that all the magical gadgets shown in the HP movies are actually a reality now with Galaxy Tab 10.1. Everyone has a little adventurous kid in them and gadgets let the kid out. After going through the entire script you will feel surprised, amused and excited about both the gadget and the upcoming movie. The Ad ends with the line "Enter the Magical World of Harry Tabber". I'm not sure if I should use Carry Tabber or Harry Tabber. Maybe if Samsung doesn't want to tie up with Warner Bros. it can even come up with a way to circumvent the copyrights of J.K. Rowling while still using the ideas from her creation. It's up to the Samsung Executives; I just hope this idea excites them as much as it has excited me. Since there are more than 30 gadgets/tricks of the Harry Potter realm that have an almost similar counterpart in the Tab 10.1, it is but obvious than 3 Ads can be easily produced with the list I am going to now outline, but since in my video I can't and don't use the movie clips (I use the text description of the magic/gadget) I am able to fit in all 30+. The actual campaign will be 3-parts when Samsung does it for real.
Here's the Script:
Music: Eerie cinematic music
Super and FVO: You don't need Wands to create Magic!
Music: Music changes to rock (I prefer one particular track of RATM)
What follows now is movie clips from all 7-8 HP movies followed by clips/screenshots/app icons of corresponding 10.1 Tab Android Apps.
Harry Potter Magic & Gadgets Realm Samsung Tab 10.1 & Android Apps Realm
1) Marauder's Map Google Maps, Foursquare, Around Me, Latitude
FVO: To see where everyone is!
2) Penseive Jorte, Notes, Springpad
FVO: To store your thoughts!
3) Video Newspapers Pulse, AP News
FVO: To read newspapers with videos!
4) Video Frame/Photos Photo Frame
FVO: To make your picture albums come alive!
5) Weasley's Clock Maps Check Ins
FVO: To know the whereabouts of your loved ones!
6) Polyjuice Potion Voice Changer/Spy Recorder
FVO: To become someone else!
7) Hermione's Time Turner Video Conferencing
FVO: To be in many places at once!
8) Hippogriff Flying Accelerometer along with Flying Plane Game
FVO: To fly like real!
9) Ron's Beacon GPS Tracking, Latitude, Where's My Car
FVO: To find your way back!
10) Patronus Brightest LED App
FVO: To light up the darkness!
11) Cloak Invisible Chat, Latitude
FVO: To become invisible!
12) Apparition/Teleport Dropbox, Cloud
FVO: To transport things at will!
13) Accio eBay, Pizza Delivery
FVO: To bring things to yourself!
14) Wand Wii Mote Accelerometer
FVO: To cast spells!
15) Spells Voice Commands
FVO: To command using your voice!
16) Rememberall Reminders
FVO: To never forget a thing!
17) Owls Mail & Messaging
FVO: To send messages far far away!
18) Pets Talking Jenna Bot, Pet, Hello Purr
FVO: To have your own companion!
19) Floo Powder WiFi
FVO: To access speedy highways!
20) Howler Locate my phone, Anti-theft
FVO: To shout it out loud!
21) Tom Riddle's Diary AI Chat, Talking Jenna Bot
FVO: To talk to things with minds!
22) Sneakoscope Anti-theft
FVO: To warn you when evil is around!
23) Revelio QR Codes
FVO: To instantly read what's hidden!
24) Felix Felicis I'm feeling lucky button
FVO: To just get lucky!
25) Transferring Memories Slughorn Style Bump
FVO: To share important info!
26) Vanishing Cabinet Transfer Files
FVO: To create pathways!
27) Locked Snitch Password-protected Geo-location Gaming
FVO: To uncover the treasure!
28) Resurrection Stone CPR App
FVO: To save someone in peril!
29) Deluminator Home Lighting App
FVO: To control the lights!
30) Room of Requirement All Apps Icons Together in a rush animation
FVO: To get whatever you need!
Music: reaches crescendo and then silence
Super and FVO: Enter the Magical World of Harry Tabber
An Image/clip/shot of a Harry Potter lookalike with the Tab 10.1 in place of his wand shouting "Petrificus Totalus" at us, the audience, literally leaving us "stunned". The shot zooms to the screen of the Tab and the Samsung Logo.
Super and FVO: Because It's Time To Tab!
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