Voice of the Customer & Business Metrics - Part 1

Chris Stiehl, author of Pain Killer Marketing, discusses the Voice of the Customer and its relationship to Predictive Business Metrics using everyday examples of the audience.

Category:

Howto & Style

Tags:

• market research
• customers
• business metrics
• voice of the customer

[rodmotta10]

Great presentation and interaction with the audience. Every time I go to the movies now I pay attention what I like and dislike about my movie theater experience and what they should do to keep me coming back again. Thanks Chris!

[chrisstiehl]

@rodmotta10 Thanks for the comment Rodrigo! I always hope that my students will continue to use what they have learned in their life. It sounds as if you are doing that. It is gratifying to see that the knowledge is helpful. Take care!

[lessandra5406]

I loved to listen from you online. It seems like I were taking one of your extraordinary classes again. I learned a lot from you when I were your student and now, back to Brazil, I still have you book in my shelf and your thoughts in my mind.

[chrisstiehl]

@lessandra5406 You were an excellent student! I hope your knowledge continues to grow from your experiences here. If you haven't reviewed the book online, please do so at Amazon.com or Barnes&Noble.com. Take care!

[jpadillabowen]

Great lesson for businesses small and large! Thanks for sharing in an easy-to-understand manner.

[susanlarue1]

I loved your storytelling!!! Very real and very engaging.  You made it sound so easy and in just the right amount of time. Your speaking style is quite comfortable and kept me engaged. Looking forward to seeing part 2 and on.