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Published on Dec 2, 2012
Discover the best way to engage your customers in your innovation process. Customers have needs that must be understood to develop the adequate product or service. Your company needs to integrate in its new product development processes its customers from the 1st stage of development where the ideation begins.
The CIM platform will manage your customers' expertise that is potentially valuable for product and service development. It will give your company the leverage to anticipate future market demand.
Customers' participation through the CIM platform will not interfere with the efficiency of your new product development processes but at the opposite it will enhance your effectiveness and provide you better business results.