Mom & Pop Marketing vs. Reward Programs

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Uploaded by on Jan 20, 2008

Restaurant Marketing's Joel Cohen says" don't rely on those Reward Programs to bolster your sales. In most cases, they don't work."

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  • You can say what you want, but when a competitor launched a loyalty program we felt it. Then we decided to do our own and signed up with repeat returns. To date its the best business decision weve ever made. Do you even own a restaurant?

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