church-of-noise.net is the world´s first viral booking agency. Michael Schwark of church-of-noise.net shows how to use marketing techniques to make new fans and become successful on the long term. Learn how this techniques positively effect your booking strategy and live career. Prepare your tours and PR wisely, get to know your fans. The harder you work on that the more people you will be able to attract and the more promoters you will be able to convince. This is step 3/3 for the booking video tip "Booking Shows Is Marketing". Please comment and tell us what we can do better or suggest a topic you would like to hear more about!
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That´s it. Finally! Here comes the last part of "Booking Shows Is Marketing"! It basically teaches you a truth many up-and-coming artists have not realized yet: there is nothing special about "being special" anymore! Far too many good acts today share a market still ruled by on the one hand not even a handful of mayors, on the other hand a sheer unimaginable number of independent labels and one man army booking agencies. Not to forget those acts who still are looking for both of them!
It is neither the quality of your music which gets you on the bigger stages nor it are your artistic merits.
It is simply easier to get there the faster the crowd grows that you attract! In most cases promoters, managers and anyone in the industry will give nothing about you - will not even listen to you - before you have proven that you know not only who you are but who your fans are and how to reach them. The best product is worth nothing without its target audience. Earning respect is all about learning how to market yourself - and this goes hand in hand with questions like: How effectively do you handle your booking? How strong and reliable is your network? How many shows have you been playing so far? Just to name a few, I don´t want to go into detail here! I´ll do in the following vids I promise!
How does church-of-noise.net fit into all this? church-of-noise.net is the very first approach to a global viral booking network helping independent artists and promoters. church-of-noise.net is to be regarded both as a result from and solution for a tendency in music business up-and-coming artists have to face these days: we are not back in the Eighties and Nineties anymore. Learn how to market yourself, otherwise you will most likely not be featured.
In fact this is not a new tendency at all. It´s just that the market is much tighter than it was back in the old days. In fact there have been great artists who very early developed a great sense for networking and for a higher degree of commercial independence. Think of Neurosis! There may have been other bands back in the late 80ies playing more intense rock music than Neurosis did (and still do) play. But even if there were - they for sure did not market their music as professional as Neurosis did (and do).
For my taste I often hear either too much disillusionment or -one might not believe that- far too much greenness listening to people speaking of today´s music business. The times may be hard but they have always been. The music business is changing. But it has always been.
The only thing which has not really begun yet is a revolution we call Internet. We have been told as much as we have been promised - but I don´t think that billions of bucks payed for online advertisement help independent artists. Do you?
I hope you like the vid and it helps! If so, please join church-of-noise.net, submit locations, share your live experience, spread the word.
Michael Schwark
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How To Get A Booking Agent - Response to viewer mail #1by WhoisScottAustin4,272 views
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