Our aim is not to act as an authoritative figure, forcing others to quit smoking for the sake of a video contest... but rather to show how smoking affects the environment. We demonstrate how by preventing its litter, and by cutting back, individuals can and will save the environment - one cigarette at a time.
Our hope is that we can all become more conscious and aware of individual responsibilities to help our health and the environment, even if it means cutting back smoking while addicted.
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