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Yes, a lot of executives are sounding like this today. His epiphany was in 1994 when few executives had even heard the term. He began then to "pay penance" by reinventing his company. How many multi-national businesses have reduced net green house gas emissions by 71% while making more money?
Ray Anderson is a hero to me. I teach international business law, speciailizing in environmental protection and sustainability. Anderson provides a valuable message for my students (future business leaders) and business leaders throughout the world.
Ray is a great guy. I had the please of working for Interface in their corporate sustainability and research group and have had many interactions with Ray through my close to 10 years there (sometimes too many work intensive interactions :-) . Seriously though, he is as genuine as they come. As some posts have indicated, Ray has never left his business instincts behind, sustainability has financial rewards too through cost savings, efficiencies, new markets, better products, etc. Good Luck!
true words. We cannot allow capitalism to destroy this world. Business men and women alike are on a daily basis continuing on a path of zero regard toward decency and regard for life. Cast aside our weapons of fear, our poisonous egos, and deadly, negative tactics. We are children of this world, why do we kill our brothers and sisters. Destroy our oxygen bearing trees? A new beginning is waiting for our acceptance, shall it wait and wither? With it our entire civilization, planet?
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What kind of executive doesn't know about sustainability ?
pay your penance ray...
we need more people like this.