1979 KOVR Sacramento station ID & joined-in-progress

A couple slides from KOVR, channel 13 in Sacramento around December 1979. Back then it ID'd itself as being in "Stockton/Sacramento" instead of the usual "Sacramento/Stockton". I think their building was near Arden Way, they've since moved to West Sacramento.

The first says how great Delta College is (and you ought to go there and learn something instead of sitting there watching TV), then we're told that the show they're running to fill in the time after Monday Night Football will be joined in progress. (I guess whoever taped this did so for the football game then let the tape run to the end, but they later recorded a cable movie over the game yet were nice enough to leave this for us.)

Category:

Entertainment

Tags:

• KOVR
• Sacramento
• Stockton
• Channel13
• 1970s
• commercialbreak

[heine71]

What was "Heart and Soul"?

[eyeh8cbs]

A musical special with Cleo Laine and Ray Charles- I'm guessing it was a syndicated rerun used to fill in the time between the football game and the news. Some of that show is on the rest of the tape, I might put up a couple songs from it later.

[wannawatchu66]

@manhizzy Correct. 225 E. Miner Avenue, to be exact. 1954-1991. KOVR's Sacramento address was 1216 Arden before they moved to the West Sac facility they now occupy on Kovr Drive.

[wannawatchu66]

@southparkgtaca Ironic, maybe, but KOVR identifies its TV signal as "Stockton/Sacramento" because it's a STOCKTON TV station (licensed to Stockton, always has been; therefore "Stockton" HAS to come first) trying to identify with the Sacramento market. Would probably be the same if it were a Yuba City station, or a Placerville station. However, on the WEBSITE, they can do whatever they want: they're not bound by FCC Rules & Regs.

[manhizzy]

Miner Avenue between Hunter and San Joaquin Streets. The building is now part of Enterprise Rent-A-Car.

The old KOVR building that fronted Arden Way in Sacramento is also now auto-related- it's a Maaco.

[southparkgtaca]

KOVR used to be located in Stockton, so that's why it was labeled with Stockton first.

Ironically, 13 on TV STILL labels it's self with Stockton first, but on their website, it's Sacramento first.

[heine71]

Not an ABC or CBS special?

[manhizzy]

To see the 1980-87 KOVR logo, type "KOVR Steve Somers" in the search field of YouTube.

[TJL31SJ]

Yeah,they might wanna change that!

[manhizzy]

Yes, Jack, Matthew is referring to the same logo you are. The one I'm referring to was used from 1980-1987.