O2 customers get access to tickets 48 hours before general release to the UK leg of The Mrs. Carter World Tour.
The ad samples Beyonce's new track Bow Down / I Been On. Created by O2, with Jonas Akerlund and Beyoncé. Set against a lavish backdrop portraying Beyoncé and her touring crew, including world famous dancers, Les Twins, as they've never been seen before.
Beyoncé's UK tour begins on April 26 in Birmingham before hitting The O2 for four nights followed by one night in Manchester on May 7th. O2 customers can get tickets 48 hours before general release from 9.30am Thursday 21st February.