Introduction to Ineke Perfumes

http://www.ineke.com : For Canadian-born perfumer, Ineke Rühland, her eponymous fragrance line symbolizes her natural joie de vivre for perfume, design, art and literature. The Ineke fragrance line is refreshing and imaginative, provoking your senses with its mixed-media stories. Cleverly packaged with a keen attention to detail, each
eau de parfum introduces its own scented vignette through photos, art, snippets of verse, and the fragrance itself.

Using lyrical titles that evoke stories of romance, nature, chemistry and courage, Ineke fragrances are rooted in her perfumery education and apprenticeship in France. The seven scents in the collection are: After My Own Heart, Balmy Day & Sundays, Chemical Bonding, Derring-Do, Evening Edged in Gold, Field Notes from Paris and Gilded Lily.

In her fragrance studio in San Francisco (she also keeps an apartment in Paris), Ineke creates inventive formulations partly inspired by the rare scented botanicals she grows in her garden. Using only the best ingredients, Ineke delivers luxurious eaux de parfums containing notes such as lilac, freesia, peony, spring rain, angel's trumpet, tobacco flower and goldband lily.

As a professional nose, Ineke is one of a relatively small number of classically trained perfumers in the world. A graduate of the elite ISIPCA in Versailles, France (the only university-level perfumery school), Ineke paired her study of traditional technique with sojourns to Grasse, the capstone city for perfumery in Provence, followed by three years of apprenticeship at a fragrance house in Paris.

The Ineke perfume line was launched in mid-2006 and is currently available at over 200 select department stores and boutiques worldwide including Henri Bendel in New York, Fred Segal in Los Angeles, Liberty in London, Colette in Paris and Isetan in Tokyo, along with http://www.ineke.com

Video by Matt Barkin : http://www.mattbarkinvideo.com
Design by Helena Seo Design : http://www.helenaseo.com

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