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Mercedes-Benz - Launch S-Class

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Uploaded by on May 14, 2009

Leadership. Unlike any other. The Mercedes-Benz S-Class has stood for technical innovation for several decades. Research today for the automotive future of tomorrow is one of the companys guiding principles. A claim that is reflected in the launch event in Hong Kong.

With an event with an extra something, Daimler inspires its customers in Hong Kong. At the launch of the new Mercedes-Benz S-Class, the company succeeds in combining tradition and innovation skilfully, without losing sight of the highlight: the presentation of the latest luxury model from Daimler. In the Hong Kong Convention & Exhibition Centre, the theme of Leadership. Unlike any other is presented unusually. In order to make the companys leadership function clear, an innovation path guides guests chronologically through the history of the S-Class. There is a great deal of interest in the event. Roughly 1,200 visitors, including 150 press representatives and multipliers, experience the launch and are persuaded of the superiority of the luxury model.

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