1995 Comedian / writer SHANE CALDWELL totally loses his mind as the Paranoid Guy. Locked in his house and away from the world, Guy worries about grocery store scanners, the Operation board game commercial, if Steve Spielberg has created real dinosaurs and how cable TV is watching you, all while he videotapes his life. Reality television before it's time!
Back in the mid 1990's STEVE ROUTHIER, VP of Memorabilia asked Nashville music video director STEVE BOYLE to come up with a series of Anti-Commercial Commercials for Hard Rock Cafe to play in-house within the new global HRC music video channel they both created. The commercials the Steve's produced won a number of international film festival awards and was the start of the anti-commercial concept later adopted by MTV and ESPN.
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