A short introductory clip from a training class I teach on the content of the book, Made to Stick: Why Some Ideas Survive and Others Die, by Chip Heath & Dan Heath. Random House, 2007. This hands-on training illustrates how those qualities can be leveraged in your daily work. The curriculum includes highly creative and successful cases I've collected from companies like Procter & Gamble, Wal-Mart, Costco, Disney, as well as the authors original research.
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