The Break Up

The Break-Up' is about the relationship between an advertiser and a consumer. They've agreed to meet in a restaurant. The man's feeling perfectly happy, until the woman makes a painful announcement: she wants a divorce. In the course of their conversation she makes it clear to him why she is leaving him. And he makes it very clear that he doesn't have an empathic bone in his body. At the end of the movie the woman walks away disappointed but determined. The advertiser stays behind alone. Go and have a look at http://bringtheloveback.com

• Category

  Film & Animation

[lamar wint]

Lmaooo 

[bin952]

It is amazing how big companies refuse to admit they do not know their customers anymore. 

[Miguel de la Rocha]

very bad acting but great message

[TubeWatercooler]

Empathy?

Real Conversation?

The sooner mainstream businesses invest in non-traditional advertising with genuine messages, the better response they will get from customers.

[agentsab]

what are the two words at 1:22?

"loyalty" and " reduction"

[Charles Green]

lockwoodletter,

Thinking that the purpose of a company is to make profits is like thinking that the purpose of living is to eat.

Talk to Jack Welch, who has recently recanted his past and criticized the gospel of shareholder returns.

Companies are just another social organization; society giveth, society can take away. Ask the former head of GM who got fired by the President. Who's the boss?

We have a right to demand better thinking than that.

[Chris Lockwood]

What else should companies be fixated on? Do you know the purpose of running a business?

[r3dmotion]

we don't see how he puts something in his mouth...continuity... - but nice spot

[TamsB]

Clever vid that brilliantly sums up where advertisers continue to go wrong. It's all about building relationships first these days and maintaining a dialogue with consumers as they are calling the shots and their wants, needs, likes etc are continually changing.

[Pradeep Balyan]

May be true, but a divorce is not a good thing. May be the consumer needs counselling!!!! yet another divorced advertiser. Me under counselling now and learning fast....