The Break Up
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Uploaded by theafter on May 18, 2007
The Break-Up' is about the relationship between an advertiser and a consumer. They've agreed to meet in a restaurant. The man's feeling perfectly happy, until the woman makes a painful announcement: she wants a divorce. In the course of their conversation she makes it clear to him why she is leaving him. And he makes it very clear that he doesn't have an empathic bone in his body. At the end of the movie the woman walks away disappointed but determined. The advertiser stays behind alone. Go and have a look at http://bringtheloveback.com
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Lmaooo
Lawstreets 1 year ago
It is amazing how big companies refuse to admit they do not know their customers anymore.
bin952 1 year ago
very bad acting but great message
migueldelarocha 2 years ago
Empathy?
Real Conversation?
The sooner mainstream businesses invest in non-traditional advertising with genuine messages, the better response they will get from customers.
TubeWatercooler 2 years ago 2
what are the two words at 1:22?
"loyalty" and " reduction"
agentsab 2 years ago
lockwoodletter,
Thinking that the purpose of a company is to make profits is like thinking that the purpose of living is to eat.
Talk to Jack Welch, who has recently recanted his past and criticized the gospel of shareholder returns.
Companies are just another social organization; society giveth, society can take away. Ask the former head of GM who got fired by the President. Who's the boss?
We have a right to demand better thinking than that.
cgreen2323 2 years ago
What else should companies be fixated on? Do you know the purpose of running a business?
lockwoodletter 2 years ago
we don't see how he puts something in his mouth...continuity... - but nice spot
r3dmotion 3 years ago
Clever vid that brilliantly sums up where advertisers continue to go wrong. It's all about building relationships first these days and maintaining a dialogue with consumers as they are calling the shots and their wants, needs, likes etc are continually changing.
TamsB 3 years ago
May be true, but a divorce is not a good thing. May be the consumer needs counselling!!!! yet another divorced advertiser. Me under counselling now and learning fast....
pkbalyan 3 years ago