Diane Swonk's Themes on the Economy: November 2011

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Uploaded by on Nov 8, 2011

Mesirow Financial's chief economist gives her forecast for the 2011 holiday shopping season. She expects gift cards and online shopping to be popular, with fewer purchases of big-ticket discretionary items like jewelry. Consumers are still wary, so she's forecast an inflation-adjusted, 1.3% increase in sales for general merchandise and apparel stores, a proxy for gift-giving.

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