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Why use an inbound marketing strategy in B2B

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Uploaded by on Jun 9, 2011

www.b2bmarketingforum.nl
Yuri van der Sluis (YuTrain) interviewed speakers, sponsors and visitors during the recent B2B Marketing Forum 2011(organized by www.spotonvision.com).
Here he interviews inbound marketing guru Mike Volpe, Chief Marketing Officer at the marketing software company HubSpot about the power of inbound marketing.

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