Uploaded by ExecSpeakers on Jan 16, 2012
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Dr. Ken Dychtwald is widely regarded as the nation's foremost visionary and authority on the lifestyle and marketing implications of the aging in America. He is founder and CEO of Age Wave Communications Corp., the nation's leading marketing services firm, created to enable leaders in all fields to better understand the mature market and take advantage of marketing opportunities to attract, reach, and retain them. As CEO of Age Wave, he applies the lessons learned from gerontology to the business development, marketing, advertising, and employment policy concerns of many of the nation's leading corporations.Over the past twenty years, through his presentations, consulting, and training programs, Dr. Dychtwald has done more than any other person in America to battle ageist stereotypes and promulgate a new and vital image of maturity. As well as being CEO of Age Wave, he is a psychologist, gerontologist and author of eight books on health and aging issues, including Bodymind Millennium: Glimpses Into the 21st Century Wellness and Health Promotion for the Elderly and Age Wave: Challenges and Opportunities of an Aging America. He is currently at work on his ninth book, Middlescence. His strikingly accurate predictions about the aging of America have been featured in hundreds of publications, including the Wall Street Journal, USA Today, Fortune, Time, Newsweek, Business Week, Success, and Advertising Age. Dr. Dychtwald appears regularly on television and radio shows nationwide and has served as a special advisor on aging issues for CBS News. He has delivered presentations on aging-related subjects to over one million people in the U.S. and abroad.
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