Internet Marketing for Non-Profits and Membership Organizations

John Tepper Marlin, Ph.D., discusses Internet marketing at a meeting of the Robert Schalkenbach Foundation. The meeting was held November 23, 2008 at the House of the Redeemer, New York City. A partial transcript appears below.

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The reason [an Internet Marketing Plan] is important is that whether you are trying to promote the movie, or whether you are trying to sell books, or whether you are trying to lead a movement that wants to broaden its base and not talk to itself, you need to figure out how to use the Internet, which is the way in which Barack Obama became President. He figured out how to use the Internet to raise money, and showed a potential that hadn't been fully realized by the opposition, frankly.

Category:

Education

Tags:

• Internet
• Marketing
• for
• Non-Profits
• and
• Membership
• Organizations
• by
• John
• Tepper
• Marlin
• Ph.D.