Robert Scoble On The Keys To Successful Startup Funding in 2012

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Uploaded by on Jan 2, 2012

You know that old "What are the two greatest lies" joke? For startups looking looking for early money I'd update it to: What are the two greatest Angel and VC lies? "The check is in the mail," and "We are Early Stage Investors."

The reality of funding for startups these days is very different then the old days, like last year. "Early Stage" now means after you are generating revenue.

Without social proof, user adoption, and a meaty viral coefficient (http://www.think-through.com/blog/online-advetising/viral-coefficient-and-viral­-growth-in-viral-marketing/) and the supporting evidence of traction you won't get a nickel.

Robert Scoble (@Scobleizer) is both a tech icon, a notorious gadfly, and a nice guy. After chatting at a Silicon Valley event hosted by Eastwick Communications (www.eastwick.com) I asked him to look forward into 2012 and share what he sees as the big startup funding trends. So, what do startups need to bring to the table to get money this year? Here is what Robert said.

For More Social Media Smart Practices Visit The @Steveology Blog Here http://stevefarnsworth.wordpress.com/

Interviewed:
Robert Scoble https://plus.google.com/111091089527727420853/posts?hl=en
Blogger, technical evangelist, and author
Scobleizer http://scobleizer.com/


About Steve Farnsworth @Steveology
Social media and content marketing for tech companies. Strategy and implementation that generate leads, builds customer loyalty and word-of-mouth buzz. Contact 650-331-0594 to see if working together could increase your market position and sales.

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