REPLAY @ Sonar Festival 2010

http://www.replay.it/reactivemusic

To renew its strong relationship with music and festivals Replay chooses to join Sònar, the international advanced music and multimedia art festival, presently amongst the most important events of electronic music and drawing thousands of fans from all over the world. No other context would have been more appropriate to present our collaboration with the reactive music phenomenon RjDj. Together with RjDj, Replay presents the Replay iPhone application which elevates music into the the new genre of "reactive" where the music samples and replays the sounds surrounding the listener in realtime. The musical philosophy of reactive is very consistent with Replay's heritage linked to re-making, re-creating and re-elaborating existing principles.

Category:

Entertainment

Tags:

• replay
• jeans
• denim
• brand
• sonar
• Sonar
• 2010
• International
• Festival
• of
• Advanced
• Music
• and
• Multimedia
• rjdj
• reactive
• music
• iphone
• application
• app