Girlfriends Meet Up is a private social club for women over 21 with an exclusive focus on friendships. Members pay a yearly fee based on the type of membership they choose and in addition they pay to attend monthly events. Advertising and promoting her business has helped Girlfriends Meet Up grow from twenty members to one hundred and twenty members over the last year.
The promotional items that Jacqueline purchased from Deluxe offer an additional membership benefit as well as advertising opportunities. Members receive a tote bag and silhouette water bottle when they sign up. These items also serve as advertising for Girlfriends Meet Up since they include the company logo, website address, and phone number. Another way to get their name out is to give away sticky notes, pens and mirrors at girls day out events and bridal fairs. When individuals sign up to be on their mailing list, they receive these items wrapped in cellophane along with a business card. Jacqueline has recently purchased mouse pads to include in her promotional efforts.
Next, Jacqueline wants to add more promotional items to her online store for purchase by members. Currently, she has totes, water bottles, pen and pocket mirrors in a gift set all branded with the company logo and contact information. She plans on adding more promotional items from Deluxe, such as caps, t-shirts, and briefcases.
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