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Sony Rolly SEP-50BT - Interview and Demonstration : DigInfo

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Uploaded on Jan 6, 2009

The Sony Rolly SEP-50BT, an update to the original Rolly first on sale in September 2007, was released to the Japanese public on 21 November, 2008.
The Rolly can also now connect with a VAIO Type C notenook computer allowing for synchronous illumination of the lights on the Rolly with the lights on the Vaio.
The latest model features updated firmware, adding Bluetooth control from a mobile phone or PC, so users can remotely enter playlists or directly control the motion of the Rolly.
In an interview with the designers, published on the Sony Design website, they describe the concept design process.
Kunihito Sawai states that from his experience with "AIBO" and "QRIO," he knew that devices that express "movement" evoke emotion among users. In the same way, with "Rolly," its movement is the first thing you notice and is what holds your attention.
So he aimed to create an audio player that people will enjoy watching.
While pursuing a simple, oval shape, he also created a luxurious and textural form with an user interface drawing upon movement and light.

Once the original concept was solidified, the device was passed to another designer working independently allowing for a completely objective look at the device and resulting in a more polished final form.

Yujin Morisawa then took control of the industrial design, focusing on the shape and colour elements and maximizing the expressive aspects of the design, creating seamless edges, and using full-color LEDs embedded inside the shoulders to allow the device to glow from the inside.
Taku Sugawara then focused on the interface design, creating a clean, stylized, intuitive interface. Using movement as the primary design concept, he succeeded in developing an interface using the device itself, eliminating elements traditionally seen in PMPs such as a display for navigation, instead using light and tone, allowing for direct feedback to the user from the device itself.

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