This commercial was created by Scott Goodson and Steve Ramser during the war in Yugoslavia. The spot is intended to bring the emotions felt by the inhabitants of Sarajevo during the siege of the city. The spot was shot in a crematoria using the children from Sarajevo. It features Vedran Smailovic, who played his cello for 22 days in the exact spot where 22 people had been killed while waiting in line for bread in the city market. The 60 second awarded commercial ran across Europe. The client was the Stockholm Dramatic Theatre, led by actress Bibi Andersson, Liv Ullman in conjunction with Susan Sontag, Ingmar Bergman,and Rune Borg
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