Magnum Melts

Melting Magnum -- hottest new innovation from Continental Outdoor Media

The streets of Jo'burg are hotting up with the latest innovation to be delivered from Continental Outdoor. The melting Magnum ice creams, flighted on Continental Outdoors' Citilite range, have molten chocolate dripping down the frames. The idea, conceptualized by Dominic Edwards from Continental Outdoor, was endorsed and supported by the Hardy Boyz and the Unilever brand team, made up of Desiree Uekermann from CCM, and Melissa McMahon and Renissa Moodely from their Brand Office.

This execution forms part of Continental Outdoors' continued passion for innovation and creative work, providing additional impact and memorability to campaigns.

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Entertainment

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• magnum ice cream
• billboard