The Market Research Commandments 6

Market Research Commandments 6

Let us backtrack to my latter point of finalizing commercial value when comparing keywords. In order
to finalize commercial value let us look at our data through a different lense than our last example.
Now let's use this model for analyzing commercial value:

1) SEOV or SEO Value which is the sum of adding organic traffic or searches per day the top spot
would expect to get from Google times the cost per click of that word in Adwords top positioning. We
are assuming that the value is at least as high as the cost of the keyword otherwise competitors wouldn't
pay that price.

2) OCI or the pure Online Commercial Intention number as pulled from Bing. It is good to look at this
number because it often reveals the percent of those keyword searchers who intend to buy. We cannot
see that with CPC alone.

3) USP where traffic meets products and services. We must use our ideas to measure from a conceptual
space if we can create a combination which is not already existing in the space of promotion to these
keywords. This is the creative and ground breaking method by which whole new businesses are born.
It can take your research to a new level, but for completely new ideas you should test the water before
moving forward with your idea. You can run a survey from: related forums, social sites, and competitor
sites. The other option is to buy traffic and survey it about your idea and to glean new ideas.

4) Competition must be considered for the keywords you intend to target as a final measure of
assurance. Do not proceed until you have looked at your competition. I will present the competition
analysis in the last part of this series.

Here is my incentive for you to buy Market Samurai from Logiscape. Anyone who purchases Market
Samurai through me may email or post a comment on the blog asking any market research question
relating to the tool and how to best use it to improve your business. Thats right ask me anything at all
and I will respond with my best information and even help you with your marketing idea within reason.

Get A 30 Day Free Trial of Market Samurai Now
http://budurl.com/marketsamurai2

Category:

Education

Tags:

• Affiliate marketing
• business
• commandment
• competition
• Cost per click
• Google
• Market Research
• market samurai
• marketing
• oci
• online
• products
• research commandment
• sense
• SEO
• streams
• traffic
• usp
• value