Websites Build and Destroy Brand Equity

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Uploaded by on Aug 13, 2008

Steve Rappaport, Knowledge Solutions Director, The ARF talks with Samar Das, CEO, C3Research, whose firm studies website brand equity, its drivers and impact.

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Science & Technology

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Standard YouTube License

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Uploader Comments (stephenrappaport)

  • Omar - you're right on the audio quality. I used a Pure Digital camera for a convenient capture. I'm glad you liked the content. The company is really interesting.

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  • relevent content, but poor audio. good luck

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