Dave Evans speaks with Jolie O'Dell at SXSW Interactive on how marketers need to be lurkers, listeners, and learners before using Twitter for PR and advertising. He preaches a paradigm shift: The social Web is not a broadcast medium! So brands, don't interrupt, but feel free to join the conversation. Follow Dave on Twitter @evansdave.
Shot with my Sony Webbie HD from Technorati.
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