Do You Know The Value of Your Brand?
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2:49
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I agree that Brand Valuation could be very helpfull. I suspect that there is a great barrier to overcome. Firms need to provide information in order to calculate. And I believe that, for marketing reasons, they will not provide the info. It can damage a firm when it is not doing right. Think about BP, whats in it for them to provide info.
Martin69tube 1 year ago