In this latest edition of his continuing series of Media Minutes, Media Coach David Snell uses excerpts from FED Chairman Ben Bernanki's interview with 60 minutes to illustrate the value of preparing responses to Snell's Law (The question you most dread will be asked) questions. If you follow Bernanki's example and come up with analogies or other simple answers to your "dread" questions, it will be worth the time it takes.
http://www.snellcom.com/
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