GUESS by Marciano - Fall 2011 Campaign

The GUESS by Marciano Fall 2011 Advertising Campaign will explode onto magazine pages this August with brilliant pops of red, teal and bold animal prints dominating the spread. The return to color (last seen in Spring 2009) marks a new direction in both the campaign and overall design of the latest collection. This fall 2011, GUESS by Marciano is all about the woman being a strong, daring and powerful figure, who always exudes elegance and sophistication.

Guided by the creative direction of Paul Marciano and shot by Alix Malka for his third consecutive GUESS by Marciano campaign, the collection of images captures artistic and glamorous photographs of Heide Lindgren and Eugen Bauder. The vibrant photos tell the timeless tale of a
passionate romance set against an exotic backdrop of rich yellows and greens juxtaposed with azure blue skies, portraying the two heroes living in bold, surreal surroundings.

The campaign showcases some of the season's statement pieces including silk tie-neck blouses, tweed capelets, rich midi-length dresses and demure animal print dresses that embody the perfect balance of a woman's sensuality and provocative nature. The men's images portray the essence of masculinity; his alluring style and chiseled features set the stage for the seduction that is about to unfold.

"The GUESS by Marciano woman redefines classic for today's standards," says Paul Marciano, Vice-Chairman and Chief Operating Officer for GUESS?, Inc. "Through Alix and my collaboration we were able to tell a story of empowerment and seduction -- a modern day love story."

Look for these GUESS by Marciano images in upcoming issues of top international fashion and lifestyle magazines, in GUESS by Marciano retail stores, and on collateral materials.

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