On June 19, Schematic, a WPP Digital company, announced the debut of its intelligent, multi-user Touchwall, which served as the information hub of the Cannes Lions International Advertising Festival. Designed to help delegates get the most out of the event, the massive 12-foot long by five-foot high interactive display provided attendees with instant access to the complete festival program, 3D maps of the event and surrounding area, and information on local restaurants and bars.. The Touchwall also allowed delegates to schedule meetings with each other and to trade contact information over email.
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