Build your employer brand: A strategic approach to recruitment and retention

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Uploaded by on Jul 28, 2011

Your employer brand has become increasingly important in today's highly competitive labour market where the demand to attract and retain skilled labour is crucial to business survival. Leandra Harris, Randstad Canada's Executive VP of Human Resources, explores the topic of employer branding, from identification and definition of brand values, to leveraging it as a marketing tool to strategically attract talent.

Visit http://www.randstad.ca to download our brochure and for more useful career resources.

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