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Un business model innovant -- Interview de Gilles Masson, Président de M&C Saatchi.GAD

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Uploaded on Apr 11, 2011

Dans quel contexte s'exercent les métiers de la communication et du marketing aujourd'hui?
Quels sont les faits sociologiques majeurs qui bouleversent le marketing?
Quelles sont les évolutions des attentes de annonceurs? Comment y répondre quand on est une agence?

Gilles Masson, Président de M&C Saatchi.GAD répond à vos questions.
Retrouvez Gilles Masson sur Agences de Com 2011, le 8 juin 2011 www.strategies.fr/emploiformation

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