It is no question that reputation management is very important, but there are two very important things to consider when you are thinking about reputation management.
The first one is what are your business practices like. If you are all the things they say you are online, you have a lot more problems than just what people are saying about you. As an SEO company you have to be ethical, otherwise you are just as responsible for people being scammed as the companies that are scamming them. This means that if you are not practicing ethical business practices you are not very likely to be able to hire a reliable online reputation management company. Part of this is because no company wants to sit there all day trying to put out fires while their client just makes more fires to put out.
Another thing you will need to think about, once you have gotten past issues of bad practice is choosing the right company to deal with your reputation management campaign. You will need someone you can trust, who will be able to do what they say. Often times there are companies that will underbid qualified reputation management companies and will claim that they can get all the bad sites out of the top ten and put the client at the top of the Google results, and six to twelve months later there has been no change at all. This is six to twelve months of funds down the drain as well as six to twelve months of more sites bashing their reputation making it into the top thirty.
Link to this comment:
All Comments (0)