mobileyouth TV#11: Are young people loyal to brands like Vodafone?

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Uploaded by on Nov 29, 2010

Graham Brown, Josh Dhaliwal and Freddie Benjamin come back this week on mobileyouth TV to bust a popular myth - "Young people are loyal to the brand." Find out what exactly triggers loyalty among young people which makes them fans of your products and not mere buyers. We give case study examples involving AT&T and Verizon from the US market to outline strategies for Vodafone that impact youth loyalty.

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