Apple Marketing: Part I

*HELLO* - This is a mini series that I have started, in which I am talking about Apple's Marketing Strategy. Lately we have seen battles between Apple and Microsoft, shooting each other with commercials. So I thought we should try and break down the essence of Apple's marketing strategy and try and see if we can understand it, but more importantly if it works.lol. This is Part 1 of 5 videos. Enjoy !

1) http://www.marketingapple.com/ - Steve M. Chazin

2) iPod Commercial 1 - http://www.youtube.com/watch?v=NlHUz99l-eo iPod Commercial 2 - http://www.youtube.com/watch?v=wwi8_rRq8os iPod Commercial 3 - http://www.youtube.com/watch?v=Shrvang8FLU&feature=related

3) http://www.drbuk.tv

4) http://twitter.com/drbuk

5) Steve M Chazin - http://www.marketingapple.com/

Category:

Science & Technology

Tags:

• apple
• marketing
• steve
• chazin
• technoguide
• techno
• guide
• www.marketingapple.com
• marketingapple
• jobs
• imac
• mac
• mini
• pro
• iphone
• ipod
• osx
• 2009
• snow
• leopard
• 10.6
• schiller
• ive
• drbuk
• youtube
• adrian
• business
• strategy
• part

[bea13abc]

I don't agree Apple offers a exclusive club. Apple has become so mainstream. I mean UK viewers, PC World sell Macs therefore its widely available on the highstreet.

Apple is mainsteam yet retain a sense of innovation. Apple are trend setters. They set the industry.

[DRBUK]

the product makes u feel ur part of the exclusive club, not because a lot of ppl dont have it, its the product itself. its that good, its that high quality its that amazing u feel exclusive, not that its limited anymore, its just high quality, hence exclusive.

[68hinduhammers]

I think you are over analyzing the silly little commercials.

[DRBUK]

i doubt that, of course ur entitled to ur views and opinions, but this is REALLY how people who market think, they THINK REALL REALLY DETAILED, sometimes i dont get it.lol. and sometimes there ideas dont translate into wat us, the consumer sees. but its heavy stuff, i remember studying marketing a few years ago, and man it hurts my head.lol.

[chramb]

I use (poor) black earphones with my iPod instead of the original ones. I heard some storys about People get robbed

because the white ones are to iconic.

And also I never felt special because I use Apple Products.

I just like them, and they have a good quality.

[DRBUK]

yes its sad, when i first got my ipod i was using black headphones, even now i still use black headphones, although i love the white ones, the sound is not bad, better than the old white headphones, but whatever happens there are mUCH BETTER SOUNDING HEADPHONES about !

[uuamenator]

Mac wins over people by attracting them with shiny pebbles while ignoring problems like compatibility issues, higher cost, etc etc.

(i'm only talking about mac vs pc)

[uuamenator]

I really don't know much about apple, nor i wanna know, after seeing the childish 'you are a poopy head' commercials targeted specifically against windows users (i'm a pc man, and i don't intend to change). I mean like, what were they thinking? What, i'm gonna come to mac coz "if you use windows, you look like Billy Gates, small, middle-aged and boring"?

[Nopartyforme1]

Apple marketing is superb. Their videos on the apple website just makes you want to go buy their products.

[crawfordviolin]

That colorful apple iPod commercial is mesmerizing. It stands out when the tv is going as background. Somehow the fast colors, movement, and changing camera angles grab your attention.

[vincebrownjr]

I totally agree!

[vincebrownjr]

You have a point about products not selling in point 1, but what apple have capitalised on is that when you use the ipod (i own an ipod touch), the refinement of the gadget itself, the user friendliness, the seamless way it works with itunes, it's easy and intuitive.

I think that the white headphones point is a bit overblown though. I understand how they have become iconic and virtually a status symbol, but you can hardly feel like being in an exclusive club if the symbol is so ubiquitous.

[bizopclothing]

Without a good marketing strategy you are dead.

[Mapheox]

I just think its the cost. They mass manufacture from the start and take a risk.This makes the cost of the product affordable.

iPhones, more functions for a lower price than competitors.

Macbooks, not mass manufactured. high price, not so popular.

[WheatGrainer]

yep i think your right actually XD