Familiar World - Magic 105.4

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Uploaded by on Apr 7, 2008

Television Commercial for Magic 105.4 set in the Gipsy Hill area of South London.

Press Release Description:

The 40-second ad, 'Familiar World', takes place from the perspective of the driver of a Mini, driving down a typical high street, watching everyday life unfold outside the windows. As the journey unfolds, we encounter look-alikes of artists featured on the Magic playlist in everyday guises, Dido's 'White Flag' providing the soundtrack to the slow motion drive.

We drive past Mick Hucknall who's loading sacks into a dustcart, Lionel Ritchie selling flowers on the roadside, then slow down to allow Kylie, dressed as a beautician, cross at the zebra crossing. Each of the 'stars' acknowledges us with a wave, a wink or a friendly smile.

As we move on, we see an old lady chatting to her hairdresser, Will Young, and we carry on down the road, past Ronan Keating who's taking a break from some roadworks, Phil Collins selling the evening paper and Gabrielle collecting glasses from outside the local pub. The final wave comes from traffic warden George Michael, happily giving a ticket to a hapless motorist.

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All Comments (4)

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  • I live there and saw them filming, I also spoke to the Phil Collins look-a-like

  • I live round there and i never know or seen them doing this advert

  • borning

  • Leaving UK for a month now. Love this music station so much, however unable to listen to it online from oversea. Hu..hu..hu..

    Miss the DJ, miss the beautiful song.....

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