One of the top rated speakers at SES Hong Kong 2011, Damien Cummings - Online & Social Media Director at Dell, led its Special Plenary Address on September 21:
A Practical Guide To Marketing And Making Money Through Social Media - A Dell Case Study.
During his practical session, Damien covered success tips and strategies for Dell's social media commercialisation and marketing, including:
- Developing and operationalizing actions from Dell's "social media listening command centre"
- How Dell is turning all of its 100,000 employees into social media advocates
- Case study of sales revenue generated from social media - the Dell Swarm corporate group buying platform
Thank you Damien for an entertaining and educational presentation! We hope to see you again soon!
SES Team
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