Lexus Free Format™ Case

During September ´05, Lexus launched a new car at Times Square in New York - using the Free Format™ system. Spectators were invited to navigate the "hologram" by means of an interactive facility -- car could change colour, spin and one could see it drive. Hand outs of small cards with 3D car, completed the event.
Taking place in and around a rented shop location at Times Square no 7, it really attracted massive crowds - so at one point the NYC police had to clear the street.
Free Format™ will also feature the Lexus car at locations in Los Angeles and Miami. Just wait for the noise!

Category:

Entertainment

Tags:

• Lexus
• Free
• Format™
• Case
• Video
• Logo