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Wie vernünftig ist der homo oeconomicus ?

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Uploaded on Mar 30, 2009

Wissenschaftler der noch sehr jungen Forschungsdisziplin Neuroökonomie nehmen den homo oeconomicus unter die Lupe. Der Mensch reagiert weit weniger rational als er meint,denn oft beherrschen Emotionen wirtschaftliche Entscheidungen.

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