NFL "World"

In creating a promotional campaign for the cable service NFL Network and its popular, behind-the-scenes gridiron series Total Access, Brand New School teamed up with Los Angeles agency Triple Double and dreamed up a world that is all football, all the time. Some of the biggest stars in the game appear in the promos as residents of a city where roads are paved with grass, buildings are shaped like cleats and the town center is in the shape of the Lombardi Trophy. Triple Doubles plan was to transform the networks new signature Teamcam concept into an animated character, and let him loose in a chaotic, zany landscape.

We shot the NFL players in HD over five shoot days and in three cities (Los Angeles, Philadelphia and Pittsburgh).

Category:

Film & Animation

Tags:

• Brand New School
• Brandnewschool
• BNS
• Compositing
• commercials
• TV commercials
• television commercials
• graphic design
• motion graphics
• computer graphics
• cg
• advertisements
• reference videos
• 3D animation
• ads
• 3D design
• television production
• TV production
• commercial production
• TV ads
• television ads
• TV advertisements
• broadcast
• NFL Commercials
• NFL

[wackymac28]

whats the name of this song?