Umami is a NYC-based startup founded to deliver on the promise of interactive TV for consumers, networks and advertisers. Umami's free iPad app, which launched a few weeks ago, automatically detects what you're watching and brings you info, bios, photos, news, gossip and social conversation while you watch.
Here's what Mashable says about it: http://mashable.com/2011/11/08/umami-ipad-app/
Here Scott Rosenberg, co-founder and CEO, shows me what it does and how he's building the ultimate TV Companion.
Basically Umami is Sound hound for TV...
cantormath 3 months ago