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Uploaded by MastersAndSavant on Dec 4, 2007
SMIRNOFF VODKA IS AN EDGY BRAND AND HAS MAINTAINED ITS STANCE AS SUCH IN THE SOUTH AFRICAN MARKET FOR SOME TIME. HOWEVER, WHILST MAINTAINING THIS BRAND PRESENCE AND IDENTITY, SMIRNOFF WANTED TO REACH OUT TO A MORE 'VIBRANT' TARGET MARKET.
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