This is video 1 of 5 in my third session of six in my global business series called Global Expansion Ideas 2010. The topic for the week is Global Marketing. Marketing for a global product is very different than domestic products because local tastes, cultural norms, and environmental factors all impact the way your efforts need to be directed. This video will address some of those concerns and pave the way so can develop an effective marketing plan for your new entry.
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