On 11 November 2010 fifteen fashion addicts worldwide stopped buying clothes for one year. This video was produced to introduce the participants during the Beyond Green symposium in Amsterdam.
The 'fashion addicts' are a mix of fashion students and fashion professionals. Every fortnight they will share their experiences on this website, based on assignments. Some participants will get their own assignments, as going cold turkey on a fashion addiction is not the same for everyone...
Follow their stories at www.freefashionchallenge.com
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