Rand from Brighton asks:
"What are your views on 'PageRank sculpting'? Useful and recommended if implemented right, or unethical?"
Recorded on April 23, 2009.
Rand from Brighton asks:
"What are your views on 'PageRank sculpting'? Useful and recommended if implemented right, or unethical?"
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If the [read more...] and the [title] lead to the same location then Google would follow neither.
The title says follow (or it says nothing at all) while the [read more...] says nofollow for the same url on the same page, Googlebot would respect the latter (more restrictive), but may follow the nofollow url from another location unless it is restricted in the robots.txt file at the root of your site.
Again: If instructive values conflict, Googlebot will use the most restrictive. if both these value pairs are in a page.
INDEX & NOINDEX FOLLOW & NOFOLLOW ARCHIVE & NOARCHIVE
Googlebot will always respect the more restrictive (NO) to be on the safe side.
As for which link comes first, that not relevant when looking at how the robot follows instructions. When following instructions googlebot looks at the whole.
But, which link comes first may be relevant when calculating Pagerank.
Lets go back to your example to simplify things. You told the robot to go follow the [title] link. then a few lines down you tell it NOT to follow that same link. The robots does not start following links before it reads the whole page. When its done reading, it has to decide whether to follow that link or not. Due to the conflicting instructions on the same page, Google tries to be on the safe side and NOT follow that link. Again it may follow it from another page but not from this one.
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The title says follow (or it says nothing at all) while the [read more...] says nofollow for the same url on the same page, Googlebot would respect the latter (more restrictive), but may follow the nofollow url from another location unless it is restricted in the robots.txt file at the root of your site.
Google follows the first link but never heard they ignore both links if they lead to the same place.
INDEX & NOINDEX
FOLLOW & NOFOLLOW
ARCHIVE & NOARCHIVE
Googlebot will always respect the more restrictive (NO) to be on the safe side.
As for which link comes first, that not relevant when looking at how the robot follows instructions. When following instructions googlebot looks at the whole.
But, which link comes first may be relevant when calculating Pagerank.
I'm also writing about the nofollow link attribute not using meta tags or robots.txt
again..not sure about that since i use it on my website, and haven't seen google NOT follow because i nofollow the read more link