David Menzies on the price-gouging LCBO
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Uploaded by SDAMatt2a on Dec 8, 2011
Speaking of Buffalo, I just came home with some Sierra Nevada Celebration Ale and Anchor "Our Special Ale."
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In an annual report released on Monday, provincial Auditor General Jim McCarter sank his teeth into a policy that makes the Liquor Control Board of Ontario pay more than it has to for wholesale booze—sometimes even demanding the privilege. You'd imagine the LCBO, as one of the largest purchasers of alcohol in the world, could, if it wanted to, use its clout to get lower wholesale prices, thereby reaping greater profits for provincial coffers or passing those savings on to consumers. Instead, it ascribes to a mystifying stratagem that brought on the Toronto Sun headline "Welcome to Suckerville, Ontario."
Under the current system, the LCBO first decides what it wants to charge for a particular new listing. The price has to be low enough to produce solid sales numbers without unduly boozing up the province (it is a control board after all). Next, it references that number against the amount of profit it is prescribed to earn—for example, 65.5 per cent for Ontario table wine—and calculates backwards what it wants to pay the supplier. If the supplier's quote falls outside an acceptable range, the LCBO asks it to revise the asking price, even if that means paying a little more. In its defence, the LCBO states in the report that other Canadian jurisdictions also use the fixed markup model and that it provides a balance between "generating revenue, promoting social responsibility and providing customers with selection and value at all price points."
- Torontoist
- 7 likes, 0 dislikes
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@ around 4:20 - it appears as though the LCBO clerk intended to individually bag every bottle. Why not offer the customer a box/case? The clerk even went to start using the plastic bags when he ran out of paper ones. That's a lot of needless waste.
wpg420 2 months ago
I live in Utah. This ain't nothing!!
BurnTheBurka 2 months ago